The Importance of Number Screening in Paytm's Market Segmentation

Having low cross-platform marketing efficiency? The system centrally manages Telegram, WhatsApp, LinkedIn, and Facebook accounts for efficient multi-channel marketing.

In cross-border marketing, businesses often face the dilemma of "high investment, low return"—spending a large budget on WhatsApp push notifications, but due to a large number of invalid numbers mixed in with the customer list, the message reach rate is low, the conversion effect is poor, and the marketing resources are seriously wasted.WhatsApp account filtering is key to solving this problem: by filtering WhatsApp accounts, businesses can accurately filter out invalid accounts such as inactive numbers, dead numbers, and accounts that are not targeted at them, allowing marketing resources to be focused on high-value customers.

Leveraging the professional tool ITG Global Filtering, invalid numbers can be identified and filtered more efficiently, reducing cross-border marketing costs from the source.In cross-border marketing, WhatsApp push notifications require investment in SMS channel fees and manual operation costs. If pushes are sent to invalid numbers or unregistered accounts, these investments will be completely wasted.A cross-border e-commerce company pushed new product information to 100,000 unfiltered accounts. Subsequent screening using WhatsApp accounts revealed that 42,000 of these were invalid numbers and 23,000 were unregistered WhatsApp accounts. This resulted in a waste of over 65% of the push cost and no conversions.

By filtering WhatsApp accounts, we identify and exclude "empty numbers, unregistered WhatsApp accounts, and virtual numbers," ensuring that every penny of our push notification budget is used on valid accounts.While eliminating invalid numbers, we also used WhatsApp account filtering to identify high-value customers who are "highly active and have high demand," allowing us to focus our operational efforts on customers with conversion potential.

By segmenting customers through WhatsApp account filtering, scarce marketing resources (such as offers and exclusive services) can be precisely targeted to high-value customers, avoiding the waste of resources on invalid accounts.

Intelligent tag generation: Automatically tags valid accounts with "activity tags", "demand tags", and "spending potential tags" without manual tagging.Having low conversion rates from social media campaigns? The cloud-based control platform uses multi-dimensional filtering based on profile pictures, nicknames, age, and gender to precisely target potential users and enhance marketing effectiveness.

Sufficient cross-platform operations? The system centrally manages Telegram, WhatsApp, LinkedIn, and Facebook accounts for efficient multi-platform management.Want to precisely target your ads? The system offers customized and detailed screening modes to filter target customers by age, gender, interaction frequency, and online time.

Finding difficulty in batch exporting across multiple platforms? The cloud control system supports one-click export of screening results, enabling efficient management across Telegram, WhatsApp, Facebook, and LinkedIn.Is social media marketing difficult to accurately target? The cloud control system filters potential users based on interaction frequency and online time, ensuring precise coverage of high-value customers.